Connected TV (CTV) in Edina, Minnesota
The impact of television, with the precision of digital.
Why connected tv (ctv) works here
Edina's 53,494 residents are served by an economy built on healthcare, professional services and premium retail and dining. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Edina households and reports exactly which ones saw it. For a market of 53,494, that difference between estimated and measured reach is not academic.
Launch Media plans Edina campaigns against the Hennepin County audience specifically — not a statewide template with the city name swapped in. We run the same work in Minneapolis and Bloomington, and the plans are different, because the markets are.
Edina runs on healthcare, professional services and premium retail and dining. It is also known for the 50th & France district and Southdale Center, America's first indoor mall — the kind of local detail that matters when you are deciding who to reach and where they actually are.
Edina at a glance
- Population
- ~53,494
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 19th largest
- Local economy
- healthcare, professional services and premium retail and dining
- Known for
- the 50th & France district and Southdale Center, America's first indoor mall
How we run connected tv (ctv)
- Premium streaming inventory on the big screen
- Household and audience-level targeting
- High completion rates with verified view-through
- Store-visit and conversion attribution
Broadcast-quality awareness that drives real, attributable action.
Connected TV (CTV) in Edina
Why does Edina need a different plan from minneapolis?
Because the audience is different. Edina runs on healthcare, professional services and premium retail and dining, and it is small enough that a loose target reaches almost nobody who matters. A plan copied from another market spends the same and returns less.
Do you work with businesses in Edina?
Yes. Launch Media is based in Minnesota and buys media across Hennepin County and the wider Twin Cities market. Edina campaigns are planned against the local audience, not a national template.
What does connected tv (ctv) cost in Edina?
Budget follows reach and frequency, and Edina's 53,494 residents make it a different calculation from minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
How do I know it is working?
Every Edina campaign reports into a live dashboard — spend, delivery and results as they happen, not summarised in a monthly PDF. For connected tv (ctv) specifically, that means broadcast-quality awareness that drives real, attributable action.
Other services in Edina
Ready to grow in Edina?
Tell us the goal. We will show you the connected tv (ctv) plan and the numbers behind it.